Product Guide: Custom Tape | Branding and Packaging – Page 2

Eco Friendly Custom Tape Options

Sustainable packaging has become a top priority for many businesses across the UK, especially as customer expectations shift towards environmentally responsible practices. Packaging is no longer judged only by how protective or attractive it is but also by how considerate it is to the planet. Custom tape, though small in size, plays a meaningful role in shaping a company’s environmental footprint. As more brands look for ways to reduce waste, minimise plastic use and adopt greener materials, eco friendly custom tape has emerged as a practical and impactful solution. Paper... Read more...

The Difference Between Hot Melt, Acrylic, and Solvent Adhesives

Packaging tape depends entirely on its adhesive. No matter how strong the film is or how carefully a box is wrapped, it is the adhesive layer that determines whether a parcel stays sealed, protected and secure from the moment it leaves the warehouse to the moment it reaches the customer. Understanding adhesives is essential because different types behave in different ways. Hot melt, acrylic and solvent adhesives each bring their own strengths, characteristics and ideal uses. They shape how tape bonds to surfaces, how long it lasts and how confidently... Read more...

Printing Methods for Custom Tape: Flexographic vs Digital

Custom tape has become an increasingly valuable addition to packaging strategies for businesses of all sizes. It adds personality, strengthens branding and elevates the overall customer experience. But the way custom tape is printed has a significant impact on its look, durability and cost. Two of the most common printing methods used for custom tape are flexographic printing and digital printing. Both techniques offer unique advantages, and each creates its own distinctive style and quality of finish. Understanding the differences between them helps businesses choose the most suitable option for... Read more...

Polypropylene vs PVC Tape: Which Is Better for Custom Printing?

When it comes to creating beautifully branded packaging tape, the material chosen makes an enormous difference to how the final product looks, behaves and performs. Two of the most popular materials used for custom printed tape are polypropylene and PVC, each offering its own set of qualities that influence everything from colour clarity to durability. Businesses looking to elevate their packaging often begin the process by selecting the right tape base, yet many are unsure which option is better suited to their branding needs. Understanding the differences between polypropylene and... Read more...

How to Store and Apply Custom Tape

Custom tape plays a vital role in packaging, brand presentation and parcel security. It helps businesses create memorable unboxing experiences while supporting professionalism, product protection and tamper visibility. Although it may appear simple on the surface, custom tape performs best when stored correctly and applied with care. The way it is handled before use has a significant impact on its lifespan, adhesive strength and overall performance. When businesses understand how to look after their tape properly, they enjoy better efficiency, stronger seals and higher reliability throughout their packaging process. Improper... Read more...

How Tape Width and Thickness Affect Application and Durability

Choosing the right packaging tape might seem like a simple decision, but anyone who works in packing, wrapping or warehouse operations knows that the details matter. Tape is one of the quiet heroes of the packaging world. It keeps parcels sealed, protects goods during transit and ensures that every order reaches its destination safely. Yet not all tape behaves the same way, and two of the most influential factors that determine performance are width and thickness. These characteristics might appear small on paper, but they have a profound impact on... Read more...

Why Every Online Seller Should Use Custom Tape for Packaging

Online sellers face intense competition in a digital marketplace where customers have endless options and expectations continue to rise. In this environment packaging has become far more than a way to protect goods. It is now a key part of customer experience and a powerful extension of a brand’s identity. One of the simplest and most impactful ways online sellers can elevate their packaging is by using custom tape. Custom tape transforms an ordinary parcel into a branded, professional and memorable delivery. It enhances visibility, communicates identity and adds a... Read more...

The Hidden Marketing Power of Branded Packaging Tape

Branded packaging tape is one of the most underestimated marketing tools available to modern businesses. It appears simple at first glance, yet it holds remarkable potential to strengthen identity, increase visibility and create memorable connections with customers throughout the delivery process. In the fast paced world of ecommerce and logistics, small details matter more than ever. Packaging has become a central part of how customers experience a brand, and branded tape plays a quiet but influential role in shaping these impressions. It turns every parcel into a travelling advertisement, one... Read more...

How Custom Tape Improves Security

Custom tape has become an essential part of modern packaging, offering businesses much more than a branded touch. While many companies use it to enhance their visual identity, custom tape also plays a powerful role in improving security and reducing tampering across the supply chain. Parcels travel through many hands and environments before reaching customers, and this long journey can expose them to risks. Tampering, interference and unauthorised opening are concerns for any organisation that ships products, particularly those sending valuable, sensitive or fragile goods. Custom tape offers a simple... Read more...

How Custom Tape Builds Brand Recognition in E-commerce Deliveries

In the fast moving world of ecommerce, businesses rely heavily on packaging to communicate identity, build trust and create memorable experiences for customers. Parcels travel long distances, pass through sorting centres, encounter multiple carriers and arrive on doorsteps where the first impression matters more than ever. Custom tape has quietly become one of the most effective ways for ecommerce companies to strengthen brand recognition and enhance the experience of receiving an order. While packaging boxes themselves may be plain or unbranded, custom tape offers a charming and impactful way to... Read more...

How Custom Tape Increased Repeat Orders

Custom tape has become an increasingly valued part of modern packaging, offering businesses a simple way to add character, branding and professionalism to every parcel they send. One UK retailer discovered just how transformative this modest product could be. What began as a small adjustment to their packaging evolved into a powerful brand reinforcement tool that helped increase repeat orders, improve customer satisfaction and strengthen the retailer’s identity. This case study explores how the retailer introduced custom tape, why it worked so effectively and the broader impact it had on... Read more...

What to Include in Your Custom Tape Artwork for Best Results

Creating custom tape artwork is an exciting opportunity for any business looking to elevate its packaging, improve brand recognition and present a polished, professional appearance. Custom tape does far more than seal a parcel. It communicates personality, strengthens trust and sets the tone for the entire unboxing experience. The artwork printed on tape becomes part of the first impression customers receive when their goods arrive. This means thoughtful design is essential. The right artwork can transform plain packaging into something memorable and refined. It helps customers instantly recognise a delivery... Read more...