Product Guide

Why Every Online Seller Should Use Custom Tape for Packaging

Custom tape is the simplest upgrade every online seller should make. Here is why.

3 min readUpdated April 2025

Why custom tape matters for online sellers

Online selling is competitive. Your parcel competes with every other delivery on the doorstep. Custom tape is the simplest, cheapest way to stand out, build recognition, and look professional. At 3-8p per parcel, it is the highest-ROI branding investment available to online sellers.

Stand out from plain brown parcels
Build brand recognition with every delivery
Look professional and established
All for 3-8p per parcel

Quick answer

Custom tape is the cheapest, most visible branding upgrade for online sellers. Your logo appears on every parcel face. It costs 3-8p per box. It replaces branded labels (saving money). It provides tamper evidence. It increases repeat purchases by 15-25%. It drives social sharing. No other single packaging change delivers this much value for this little cost. Start with 36 rolls and see the impact.

Key benefits for online sellers

Customers start recognising your parcels on sight.

Often makes the upgrade cost-neutral.

Obvious if a parcel has been opened and retaped.

15-25% improvement reported by businesses switching to branded tape.

Common objections answered

"It is too expensive" - at 3-8p per parcel it is cheaper than a branded sticker. "My volumes are too low" - digital printing starts from 6 rolls. "Plain tape works fine" - it does, but it builds zero brand value on thousands of customer touchpoints per year.

Get started: ordering guide or learn more.

Getting started

First steps0 / 3 checked

Prepare a vector version of your logo
Order a test batch of 36 rolls in your brand colour
Apply to every parcel and watch recognition build
From ProcuraPack

Custom tape for online sellers

Start branding every parcel from ProcuraPack.

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Frequently asked questions

Yes, digital printing starts from 6 rolls. Even small volumes benefit.

3-8p per parcel more than plain tape.

15-25% repeat purchase increases reported by businesses who switch.

Yes, often making the total cost neutral.

Vector logo, choose PP 48mm tape, order 36 rolls to test.

Part of our guide

Product Guide: Custom Tape

Expert guides on custom printed packaging tape for branding, security, and professional presentation.

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