Custom Tape vs Plain Tape: Is It Worth the Investment?
Is custom tape worth the extra cost? A full comparison with plain tape.
Cost comparison
Quick answer
Custom tape costs 3-8p more per parcel but delivers branding, security, and label replacement value that typically exceeds the cost. For businesses shipping 100+ parcels per week, the annual premium of £150-400 delivers thousands of branded impressions at a fraction of the cost of any other marketing channel. Custom tape also replaces the need for separate branded stickers or labels, often making it cost-neutral.
Branding value
Your logo visible on every face where tape is applied.
Repeat customers start recognising your tape instantly.
Eliminating separate label costs offsets the tape premium.
Security benefits
Custom tape is tamper-evident: if someone opens and retapes with different tape, it is immediately obvious. This provides a visual security layer that plain tape cannot match.
ROI: case study or marketing power.
The verdict
For businesses shipping 100+ parcels per week, custom tape is almost always worth it. The per-parcel cost is trivial, the branding value is substantial, and the security benefits are a bonus. For very low volumes (under 25 parcels/week), branded stickers on plain tape may be more cost-effective.
Custom vs plain: try custom
Order custom tape samples to compare from ProcuraPack.
Browse custom tapeFrequently asked questions
3-8p more per parcel than plain tape.
For 100+ parcels/week, yes. Under 25/week, branded stickers may be cheaper.
Yes, it is tamper-evident. Retaping with different tape is immediately obvious.
Yes, often making the total cost neutral.
Thousands of brand impressions for £150-400 annual premium at moderate volumes.
Part of our guide
Product Guide: Custom Tape
Expert guides on custom printed packaging tape for branding, security, and professional presentation.
Browse all guides →
