Case Study: How Custom Tape Increased Repeat Orders for a UK Retailer
How branded tape transformed repeat purchase rates for a UK online retailer.
The challenge
A UK e-commerce retailer shipping 1,500+ parcels per week wanted to improve brand recognition and repeat purchase rates. Their plain brown tape on kraft boxes was functional but entirely forgettable. Customers had no visual cue connecting the delivery to the brand.
Quick answer
Switching to custom branded tape increased repeat orders by 18% and social media mentions by 25%. The tape cost 3-4p more per parcel than plain tape. At 1,500 parcels/week, the annual investment was approximately £2,500. The repeat order increase generated far more revenue than this cost. The branded tape also eliminated the need for separate branded labels, saving additional money.
The solution
Applied to every parcel in place of plain brown tape.
Easy reordering from the tape itself.
The tape served as both seal and brand identifier, saving label costs.
Results
Do the same: design guide or brand recognition.
Key lessons
Takeaways0 / 3 checked
Custom branded tape
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Browse custom tapeFrequently asked questions
18% after switching to branded tape.
3-4p more per parcel than plain tape.
Within 3 months from increased repeat orders.
Yes, branded labels were eliminated, offsetting part of the tape cost.
Yes, 25% more mentions as customers noticed and shared the branding.
Part of our guide
Product Guide: Custom Tape
Expert guides on custom printed packaging tape for branding, security, and professional presentation.
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