Product Guide

How to Design Branded Tape That Stands Out on Every Parcel

Design tape that makes your brand unmissable on every parcel you send.

3 min readUpdated April 2025

Design principles

Simplicity: your logo and one colour. Tape is seen at a glance, not studied.
Contrast: dark on light or light on dark for maximum readability.
Repetition: the design repeats along the roll so it is visible from every angle.

Quick answer

Keep it simple: logo plus one brand colour with high contrast. The design repeats every 10-15cm along the roll. Each repeat should contain your logo and optionally your website URL. Use your primary brand colour on white or kraft tape. Ensure the logo is large enough to be recognisable at arm's length. Prepare artwork as vector (AI/EPS) with Pantone colour references.

Key elements

Design essentials0 / 4 checked

Company logo: the primary element, sized for visibility
Brand colour: one or two maximum for cost and clarity
Website URL: optional but drives direct reordering
Safety messages: FRAGILE etc. if needed, integrated into the design

Colour choices

Single-colour printing is clean, readable, and affordable.

Brand colour plus black for text is a popular combination.

Your design must be readable at arm s length on a moving parcel.

Artwork preparation

Supply your logo as a vector file (AI, EPS, or high-res PDF). Specify Pantone colours. Your supplier provides a tape template showing the repeat length and print area. Design within this template for correct positioning.

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Frequently asked questions

Logo, one brand colour, and optionally your website URL.

One is cheapest. Two-three are available at higher cost.

Vector (AI, EPS, or high-res PDF) with Pantone references.

Large enough to recognise at arm's length. Your supplier advises on the repeat area.

Yes, it drives direct reordering and costs nothing extra to print.

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Product Guide: Custom Tape

Expert guides on custom printed packaging tape for branding, security, and professional presentation.

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