How to Use Colour and Logo Placement Effectively on Custom Tape
Get the most from your custom tape design with smart colour and logo placement.
Colour selection
Quick answer
Use your primary brand colour on white or buff tape for maximum recognition. Place your logo centrally in the repeat pattern at a size readable from 1-2 metres. Ensure strong contrast between ink and tape base colour. One colour is cheapest and most effective. Include your URL in smaller text alongside the logo. Specify Pantone references for exact colour matching across batches.
Logo placement
Every piece of tape torn from the roll shows a complete logo.
Tape is seen at arm s length, not close up. Scale accordingly.
Crowded designs reduce readability and impact.
Contrast and readability
Dark ink on light tape or light ink on dark tape. Avoid colour combinations that blend together. Test a print proof at actual size before committing. Remember that tape often sits on brown cardboard, so consider how the overall colour scheme looks in context.
Design: full design guide or artwork guide.
Custom designed tape
Colour-matched branded tape from ProcuraPack.
Browse custom tapeFrequently asked questions
Your primary brand colour with high contrast against the tape base.
Readable from 1-2 metres. Your supplier advises on optimal sizing.
One is cheapest and most effective. Two adds impact at higher cost.
Yes, colours appear differently on clear, white, buff, and kraft tape.
Specify Pantone references in your artwork.
Part of our guide
Product Guide: Custom Tape
Expert guides on custom printed packaging tape for branding, security, and professional presentation.
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