Case Study: How a UK Retailer Reduced Plastic by 80% with Honeycomb Paper
How honeycomb paper replaced bubble wrap and eliminated 80% of packaging plastic.
The challenge
A UK homeware retailer shipping 1,200+ fragile items per week used bubble wrap for everything. Plastic waste was significant, customer complaints about plastic packaging were growing, and the Plastic Packaging Tax was adding cost.
Quick answer
Replacing bubble wrap with honeycomb paper reduced plastic use by 80%, maintained protection levels, and improved customer satisfaction. The honeycomb paper provided comparable cushioning for glassware and ceramics. Damage rates stayed under 1%. Customer feedback improved significantly. Plastic Packaging Tax was avoided on the switched items. The per-item cost was comparable as honeycomb paper's expansion rate meant less material per item.
The solution
Only the most fragile items retained bubble wrap.
Staff adapted within one day of training.
Comparable protection to bubble wrap for most products.
Results
Switch: honeycomb vs bubble or replacing plastic.
Lessons
Takeaways0 / 3 checked
Honeycomb paper rolls
Replace your bubble wrap from ProcuraPack.
Browse honeycomb paper rollsFrequently asked questions
80% of packaging plastic eliminated.
No, remained below 1%.
Within one day of training on the dispenser system.
Yes, honeycomb expansion rate meant similar per-item cost.
Yes, 15% improvement in satisfaction scores.
Part of our guide
Product Guide: Honeycomb Protective Paper Roll
Expert guides on honeycomb paper rolls for sustainable, plastic-free protective packaging.
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