Product Guide

Honeycomb Paper vs Bubble Wrap: Which Offers Better Protection?

Honeycomb paper or bubble wrap? Which protects your products better.

3 min readUpdated April 2025

Key differences

Honeycomb paper: 100% recyclable, expands to cushion, eco-friendly
Bubble wrap: maximum air cushioning, waterproof, not recyclable kerbside

Quick answer

Honeycomb paper provides comparable protection for most items while being fully recyclable. Bubble wrap has slightly better shock absorption for very fragile items due to its air-filled chambers. However, for glassware, ceramics, electronics, and most e-commerce products, honeycomb paper provides adequate protection with far superior sustainability credentials. The protection gap has narrowed significantly as honeycomb paper engineering has improved.

Protection comparison

Effective cushioning through structural geometry.

Maximum cushioning from compressed air.

Only very fragile items benefit significantly from bubble.

Honeycomb paper matches bubble for most real-world applications.

Sustainability

Honeycomb paper is 100% recyclable, biodegradable, and compostable. Bubble wrap is not kerbside recyclable. Consumer preference and regulation both strongly favour honeycomb paper.

Which to choose

Honeycomb for: most products, eco-focused brands, recyclable packaging goals
Bubble wrap for: extremely fragile items where maximum air cushioning is essential
From ProcuraPack

Honeycomb paper rolls

Sustainable protection from ProcuraPack.

Browse honeycomb paper rolls

Frequently asked questions

Comparable for most items. Bubble slightly better for extremely fragile products.

Honeycomb paper, significantly. 100% recyclable and biodegradable.

Yes, for most glassware applications.

Honeycomb is 5-15% more per item but avoids Plastic Tax and disposal costs.

For most products, yes. Test with your items before fully switching.

Part of our guide

Product Guide: Honeycomb Protective Paper Roll

Expert guides on honeycomb paper rolls for sustainable, plastic-free protective packaging.

Browse all guides →