Product Guide

Why E-commerce Retailers Are Switching to Honeycomb Paper Rolls

Why e-commerce is switching to honeycomb paper: sustainability meets customer demand.

3 min readUpdated April 2025

Why e-commerce is switching

Consumer demand for recyclable packaging
Plastic Packaging Tax avoidance
Comparable protection at competitive cost
Premium eco presentation that drives sharing

Quick answer

E-commerce retailers switch because customers demand it, regulation incentivises it, and honeycomb paper now performs comparably. Over 70% of consumers prefer recyclable packaging. Plastic Packaging Tax adds cost to plastic alternatives. Honeycomb paper provides adequate protection for most e-commerce products. The distinctive hexagonal pattern creates shareable unboxing moments. Early adopters gain competitive advantage through genuine sustainability.

Key drivers

A decisive purchasing factor for online shoppers.

Making honeycomb more competitive.

Marketplace requirements are tightening.

Reported results

Retailers report comparable damage rates, improved customer satisfaction (10-20% increase), significant plastic reduction (50-80%), and positive social media engagement from eco packaging. The switch is operationally simple with minimal training needed.

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Honeycomb paper rolls from ProcuraPack.

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Frequently asked questions

Consumer demand, Plastic Tax, performance parity, and brand value.

For most e-commerce products, yes.

Yes, 10-20% satisfaction improvement reported.

No, minimal training and simple operational integration.

Yes, early adoption builds sustainability credentials before it becomes standard.

Part of our guide

Product Guide: Honeycomb Protective Paper Roll

Expert guides on honeycomb paper rolls for sustainable, plastic-free protective packaging.

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