How to Search for a Seller on eBay

If you’re looking to buy from a specific seller on eBay, or you want to find reliable sellers with strong reputations, knowing how to search for them can make the shopping experience much easier. eBay offers tools to help users find sellers by name, filter by feedback score, and even compare similar sellers based on what they’re selling.

How Do You Search a Seller on eBay

To search for a seller directly, start by going to the eBay homepage. In the search bar, click on “Advanced” next to the search button. This takes you to a page with more detailed options. Scroll down until you see the “Sellers” section. Here, you can type in the username of the seller you’re looking for and then click “Search.” This will show all the items currently listed by that seller. If the seller isn’t actively listing anything, you may get a blank result, but the username can still be valid.

If you’re browsing a product and want to see more from that seller, you can also click the seller’s name directly from the item listing. This will take you to their profile, where you can view their active listings, feedback score, and shop policies.

Why Is Searching for a Seller Important?

Finding a specific seller is useful if you've bought from them before and trust their service or products. It’s also helpful if you’re looking for niche items that not many people offer. Many buyers prefer to stick with sellers who have good communication, fast shipping, or reliable product descriptions. Being able to search for and buy from them again helps avoid unpleasant surprises.

In some cases, sellers may offer discounts or combined postage for repeat buyers, which makes it even more worthwhile to track them down directly instead of browsing random listings. It can also be helpful in resolving disputes or following up on previous transactions.

Tips for Finding the Best Sellers on eBay

When searching for reliable sellers, always check their feedback score and recent reviews. Look for sellers with high ratings, typically above 98%, and read through the comments for signs of consistent service. Comments about shipping speed, accuracy of item descriptions, and how issues were handled can give you a clear idea of how professional a seller is.

You can also use eBay’s filters when searching for products to limit results to items sold by “Top Rated Sellers.” These are sellers who consistently receive positive feedback, meet shipping time standards, and offer reliable customer service. They’re usually marked with a badge in search results and listings.

Another good tip is to look at how long the seller has been active. New sellers aren’t necessarily untrustworthy, but those with a long-standing history and a high volume of reviews offer more peace of mind.

How Do You Search for Sellers with the Best Feedback Ratings

To find sellers with the best ratings, begin by searching for the item you're interested in. Once the results load, use the filters on the left side of the page to narrow down the options. Under the “Seller” section, you can check the box for “Top Rated Seller.” This will refresh the results to only show listings from sellers who meet eBay’s highest standards.

You can also click into any listing and scroll down to see the seller’s feedback summary. This includes the total number of reviews, their positive feedback percentage, and detailed breakdowns for item description accuracy, communication, dispatch time, and postage cost. This makes it easy to compare different sellers offering similar products and choose the most reputable one.

What If You Don’t Know the Seller’s Username?

If you can't remember the seller’s username, but you’ve bought from them before, you can still track them down. Head to your Purchase History, which is found under “My eBay” > “Purchase History” when you're logged in. From there, you can view all your past transactions. Each item listing will include the seller’s name as a clickable link. Clicking it takes you to their profile and shows their active listings and feedback.

If it’s a seller you didn’t buy from but remember browsing, try searching for the specific item and narrowing down by product condition, price range, and location—this can sometimes help you spot the familiar listing again.

Can You Follow a Seller on eBay?

Yes, if you find a seller you like and want to buy from again, you can follow them. Simply visit their seller profile and click on the “Save Seller” button. This adds them to your saved sellers list, which you can access from “My eBay.” eBay will also notify you when they list new items, which is especially helpful if you’re watching out for restocks, deals, or new arrivals from a favourite shop.

How Can You Tell if a Seller Is a Business or Private Seller?

On a seller’s profile, eBay usually indicates whether the account is a private or business seller. Business sellers are legally required to include contact information and return policies, while private sellers operate casually and may not offer the same terms. If you’re buying something like electronics or new goods, a business seller might be preferable for warranty reasons. If it’s a one-off vintage item or used piece, a private seller might be just as good.

Can You Message a Seller Before Buying?

Yes. You can contact any seller by going to one of their listings and clicking “Contact Seller.” This is useful if you want to ask about item details, combined shipping, or whether they’ll relist something that’s ended. Just keep your message polite and specific—sellers are more likely to respond quickly if your question is clear and relevant.

Do Sellers Appear in Google Search?

Some eBay seller shops and listings are indexed by Google. So if you remember the name of the seller or the type of product they sell, you might find their eBay shop by typing it into Google followed by “site:ebay.co.uk”. This can be a shortcut if you're struggling to locate them directly through eBay.

Summary

Searching for a seller on eBay is a straightforward process that gives buyers more control over who they buy from. Whether you're returning to a trusted seller, trying to avoid bad experiences, or simply looking for the best deals from reliable accounts, knowing how to search by username or filter by feedback makes all the difference. With the right approach, you can shop smarter and feel more confident with every purchase.