Information Guide

How to Search for a Seller on eBay

Find and follow eBay sellers, check their ratings, and browse their full product range.

3 min readUpdated April 2025

Quick answer

Use eBay Advanced Search and enter the seller's username in the "Seller" field. This shows all their current listings. Alternatively, type their username in the main search bar or click any seller name on a listing to visit their shop page. You can save sellers to your Follow list for easy access to their new items.

Viewing seller profiles

Every eBay seller has a profile page showing their feedback score, ratings, and a link to their shop or listing page. From the profile, you can browse all their current listings, see their selling history, and check reviews from other buyers.

On any listing page, the seller name is a clickable link that takes you to their shop or profile.

Once on a seller shop page, use search and filter tools to find specific items within their inventory.

Only sellers who pay for an eBay Shop subscription have a branded shop page. Others have a basic listing page.

More eBay tips? Learn how to combine postage or find out how to contact eBay.

Checking feedback

Before buying from a seller, check their feedback score and recent reviews. Look at the percentage of positive feedback, read recent comments, and check whether negative reviews mention issues relevant to your purchase (shipping speed, item condition, communication).

99%+ positive feedback is excellent and indicates a reliable seller
Check recent reviews - a high overall score but recent negatives could indicate declining service
Very new sellers with few reviews may be less reliable, though everyone starts somewhere

Saving favourite sellers

eBay lets you follow sellers so you are notified when they list new items. Visit the seller's page and click the Follow or Save button. Your followed sellers appear in your eBay account under Saved Sellers.

From ProcuraPack

Start selling on eBay?

Postal boxes, mailing bags, and bubble wrap at trade prices for new and experienced eBay sellers.

Browse seller packaging

Frequently asked questions

Use Advanced Search and enter the seller username in the Seller field. Or click the seller name on any listing to visit their page.

Yes, visit their shop or profile page to browse all current listings. Use filters to narrow results.

Check their feedback score and percentage. Read recent buyer reviews for comments on shipping speed and item quality.

Yes, click Follow or Save on the seller page. You will be notified when they list new items.

Go to your Purchase History in My eBay. The seller name appears on each past order and is clickable.

Part of our guide

ProcuraPack Information Guides

Practical answers to your most common shipping, packaging, and postal questions - all in one place.

Browse all guides →