No, you can’t use Love2shop gift cards or e-codes directly on Amazon. Amazon UK does not accept Love2shop as a payment method at checkout, and there is currently no official partnership between the two. If you try to enter a Love2shop code during payment on Amazon, it won’t be recognised, and the transaction won’t go through.
Love2shop cards are accepted by a wide range of UK high street and online retailers, but Amazon is not one of them. If you’re hoping to use Love2shop credit for an Amazon order, you’ll need to explore alternative options such as converting your gift card where possible.
What Is Love2shop and Where Can It Be Used
Love2shop is a multi-retailer gift card that can be spent in-store and online at a wide network of UK retailers. It’s a popular choice for workplace rewards, corporate incentives, and personal gifts. Accepted retailers include Argos, Boots, Currys, New Look, River Island, and Iceland, among many others.
There are two main formats: the traditional plastic gift card, and the digital e-code, known as Love2shop e-Gift Cards. Both types allow you to exchange the value for retailer-specific gift cards on the Love2shop platform. This lets you swap your balance for a store voucher of your choice — as long as the retailer is listed.
Can You Convert Love2shop for Amazon Purchases
You cannot convert a Love2shop balance into an Amazon gift card through the Love2shop platform. Amazon is not one of the supported retailers in the exchange options. Even if you log in and try to trade your e-code for another voucher, you’ll find that Amazon is not listed as an available choice.
There are no official or secure third-party platforms that allow you to exchange Love2shop for Amazon credit either. Attempting to sell or trade gift cards on social media or resale sites is risky and often against the terms of use. It’s best to stick with the trusted exchange system on Love2shop’s own website.
What Are the Alternatives to Using Love2shop on Amazon
If your goal is to spend your Love2shop credit on everyday items or gifts, the best approach is to exchange it for a retailer that offers similar products to Amazon. For example, you could swap your Love2shop e-code for a Currys, Argos or Marks & Spencer voucher, then shop in-store or online for electronics, homeware, or clothing.
While this won’t give you access to Amazon’s full range, it still allows you to use the value of your card on a broad selection of products. Choosing the right retailer depends on what you’re looking to buy and how urgent your purchase is.
Can You Use Love2shop in the Amazon App or With Amazon Pay
Love2shop gift cards and e-codes cannot be added to your Amazon account, app, or Amazon Pay. Amazon Pay only supports debit and credit cards or payment methods linked directly to your Amazon account. Love2shop operates entirely outside this system and isn’t supported in any form — physical, digital, or as an exchange.
Trying to enter a Love2shop code during checkout will simply result in an error message. Even if a retailer accepts both Love2shop and sells on Amazon (like Argos), their acceptance on Love2shop doesn’t extend to their presence within Amazon’s marketplace.
Can You Sell or Trade Love2shop for Amazon Credit
Although it may be tempting to try selling or swapping your Love2shop gift card for Amazon credit on social media, resale sites, or informal marketplaces, doing so is not recommended. These exchanges are often against Love2shop’s terms of use and carry the risk of fraud. There’s no guarantee that a buyer will follow through or that your details won’t be misused. Instead, the safest way to get the most from your Love2shop card is to use the official exchange platform to convert it to a supported retailer’s voucher.
Will Amazon Accept Love2shop in the Future
As of now, there’s no indication that Amazon will start accepting Love2shop gift cards. Amazon tends to limit its payment options to maintain control over its checkout process and customer service flow. Since Love2shop is designed to support high street retailers and UK-based businesses, it operates separately from Amazon’s global payment system. While it’s not impossible that partnerships could evolve in future, there is currently no sign that Amazon plans to accept third-party gift card schemes like Love2shop.
Summary
You can’t use Love2shop cards or e-codes on Amazon UK, and there’s no option to convert them into Amazon gift cards. However, Love2shop still offers a wide list of retailers where the balance can be used — either directly or through e-voucher exchange. If Amazon is your intended shopping destination, you’ll need to use another payment method or consider purchasing similar items through one of Love2shop’s supported partners. While it may not be the most flexible solution, there are still plenty of ways to get value from your card.