What are digital gift cards
Digital gift cards are virtual versions of traditional gift cards. Instead of a physical item, the recipient receives a code via email or app that can be redeemed online or in-store. They’re quick to send, ideal for last-minute gifts, and often come with customisable messages or designs. Many retailers offer them as an option alongside physical cards, giving buyers flexibility. While digital gift cards are practical, some people still prefer to hand over something tangible—and that’s where packaging ideas come in.
How to package gift cards
Packaging a gift card well adds a personal touch that turns a simple present into something special. A neatly designed holder or creative wrap shows thought and effort. Standard options include envelopes, sleeves, or wallet-style pouches. These can be made from card, fabric, or even recycled materials. For a sleek look, go for minimalist designs with clean lines. For something more festive or themed, choose patterned paper, ribbon, or matching tags to suit the occasion.
What is a fun way to wrap a gift card
Gift cards don’t have to be boring—there are loads of fun ways to present them. You can tuck one inside a small gift box filled with sweets or confetti, place it inside a balloon, or wrap it in layers of tissue like a mini pass-the-parcel. Another idea is to hide the gift card inside a puzzle box or within a stack of decoy packages. These playful touches make the moment of opening more memorable and turn a small gift into a bit of a surprise.
What is a taco gift card holder
A taco gift card holder is a novelty wrap that resembles a taco, often made from layered felt, paper, or card. The card slides into the middle—like the filling of a taco—and is kept in place with folds or stitched edges. It’s a quirky and light-hearted way to package a gift card, perfect for birthdays, casual celebrations, or just to get a laugh. These holders are often handmade and can be customised with colours, faces, or even mini ‘lettuce’ and ‘cheese’ details to boost the fun factor.
Wood and gold leaf gift card holders
Wood and gold leaf holders are a more elegant, luxury option for gift card packaging. Typically crafted from thin wooden panels, they’re engraved or decorated with gold leaf for a refined finish. The card is secured inside with a clip or band. These holders are ideal for weddings, anniversaries, or high-end branding where you want to elevate the presentation. They can be personalised with names, logos, or short messages, and are often kept as keepsakes long after the gift is used.
What are gift card boxes
Gift card boxes are small, sturdy containers specifically designed to hold a gift card. They often include an insert with a slot to keep the card in place and may be wrapped in paper or ribbon like a small present. These boxes come in a variety of shapes, colours, and finishes—from plain cardboard to patterned or embossed designs. They’re an easy, ready-made option when you want your gift card to feel more substantial and special.
Branded gift card packaging
Branded gift card packaging is used by businesses to align the presentation of their gift cards with their overall brand identity. This can include custom-printed envelopes, boxes, or sleeves that feature the company’s logo, colours, or messaging. For retailers, cafes, or service-based brands, well-designed packaging reinforces the brand experience and gives the recipient a more polished, professional impression. It’s also a way to stand out, especially during seasonal gifting periods like Christmas or birthdays.
Can I make my own gift card holder?
Yes — DIY gift card holders are a great way to add a personal, handmade touch. You can create simple envelopes from patterned paper, sew felt pouches, or craft holders out of cardstock. Even old greeting cards can be repurposed into unique holders with a bit of cutting and folding. Templates for printable gift card sleeves are widely available online, making it easy for anyone to personalise their packaging at home without needing special tools.
How can I match gift card packaging to an occasion?
Tailoring the packaging to the occasion gives the gift more meaning. For birthdays, go for bright colours, confetti details, or themed stickers. For weddings or engagements, use soft tones, gold accents, or monogrammed elements. Christmas holders might include miniature stockings, baubles, or snowflake designs. Matching the wrap to the season or celebration helps make the gift feel more intentional—even when it's just a card.
Can I include more than one gift card?
Yes, and there are ways to package multiple cards neatly. A tri-fold card or a mini booklet is perfect for presenting more than one gift card at once—especially if you’re giving a selection, like a ‘coffee and cinema’ bundle or a mix of different shops. Gift card tins or boxes with compartments also work well and keep everything secure and tidy.
Are there eco-friendly packaging options?
Definitely. If sustainability is a concern, there are several ways to keep your packaging low-impact. Use recycled paper, cardboard holders, or kraft boxes. Avoid glitter and plastic wrapping. Reusable packaging—like fabric pouches or mini jute bags—is also a great touch and can be used again by the recipient. Simple doesn’t have to mean boring; clean design with natural textures still looks great and feels thoughtful.
How do retailers package gift cards professionally?
Retailers often use heat-sealed plastic sleeves, folded wallets, or magnetic flap boxes to deliver a premium feel. These are usually branded and made to hold the card securely while offering space for a printed message or receipt. Some go further with ribbons, thank-you notes, or seasonal graphics. If you're a small business, even simple branded card sleeves printed with your logo and website can elevate the gift experience and help reinforce your identity.
Summary
Gift cards may be small, but how you package them makes a big difference. From fun ideas like taco holders to classy wood and gold leaf designs, there’s no shortage of creative ways to make your gift feel thoughtful. Whether you're going digital, going bold, or keeping it branded, the right packaging adds personality and care to your present—turning a simple card into a memorable moment.