Product Guide

How to Custom Print Long Cardboard Boxes for Brand Impact

Turn long boxes into brand assets with custom printing that impresses and informs.

3 min readUpdated April 2025

The branding opportunity

Long boxes have large, visible surface areas that make excellent branding canvases. A 120cm box has significantly more printable space than a standard postal box. This is especially valuable for retail deliveries where the box is the first brand interaction, and for B2B shipments where professional presentation builds supplier confidence.

Large print surface creates maximum visual impact at delivery
High visibility during transit long boxes are noticed in carrier networks
Handling instructions integrate with branding for functional and attractive design

Quick answer

Start with single-colour logo printing plus handling symbols for the most cost-effective approach. The long surface is ideal for a prominent logo, brand colour band, and handling/orientation arrows. Full-colour printing works for premium or retail applications. Always include "THIS WAY UP" arrows and fragile symbols functionally within the design rather than as afterthoughts.

Print options

One brand colour plus handling symbols. Professional and affordable at 500+ units.

Brand colour plus black for text and symbols. Moderate cost increase.

Photo-quality printing for retail presentation. Higher cost, best at large volumes.

For short runs of custom long boxes, digital printing avoids plate costs.

Design tips for long surfaces

Design checklist0 / 4 checked

Place logo at both ends so it is visible regardless of box orientation
Use a colour band or stripe running the length for instant recognition
Integrate handling symbols into the design rather than adding them separately
Include your website URL on at least two faces

Handling and orientation marks

Long boxes particularly benefit from clear handling instructions. "THIS WAY UP" arrows prevent boxes being stood on end (which can cause bending), fragile symbols alert handlers, and "LIFT FROM BOTH ENDS" text prevents single-end lifting that stresses the centre span.

From ProcuraPack

Custom printed long boxes

Branded long boxes with custom printing from ProcuraPack.

Browse long boxes

Frequently asked questions

Yes, single-colour, multi-colour, and full CMYK printing are all available on long boxes.

Single-colour flexo printing at 500+ units for logo plus handling symbols.

Yes, especially THIS WAY UP arrows and LIFT FROM BOTH ENDS instructions.

Digital printing avoids plate costs and is cost-effective for 50-500 units.

At both ends of the box so it is visible regardless of how the box is stacked or stored.

Part of our guide

Product Guide: Long Cardboard Boxes

Expert guides on long cardboard boxes for shipping oversized, elongated, and awkward items safely.

Browse all guides →