Product Guide

How to Add QR Codes and Interactive Elements to Postal Boxes

Turn postal boxes into marketing tools with QR codes, NFC, and interactive digital experiences.

3 min readUpdated April 2025

Adding QR codes

QR codes are the simplest way to connect physical postal packaging to digital content. They cost nothing to generate, can be printed in standard production, and post-pandemic consumer familiarity means most people scan without hesitation.

Free to generate using online QR code generators or your marketing platform
Printed in standard production with no additional manufacturing cost
Dynamic QR codes let you change the destination URL without reprinting boxes

Quick answer

Generate a QR code linking to your chosen content, include it in your box artwork, and print it at minimum 2cm x 2cm. Use a dynamic QR code so you can update the link destination without reprinting. Place it inside the lid for an unboxing surprise or on a side panel for easy scanning. Link to product care instructions, a review request, a loyalty programme, or an exclusive discount.

NFC and smart packaging

For premium brands, NFC tags can be embedded in postal boxes. Customers tap their phone on the tag to access content instantly without opening a camera. NFC is more expensive (£0.10-0.50 per tag) but creates a seamless, premium interaction.

Design tips

Minimum 2cm x 2cm for reliable scanning. Larger is better.
Ensure contrast - dark code on light background. Test scanning before production.
Add a call to action next to the code: "Scan for care instructions" or "Scan for 10% off"
From ProcuraPack

Custom printed postal boxes

Add QR codes, branding, and interactive elements to your ProcuraPack postal boxes.

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Frequently asked questions

Generate a QR code, include it in your artwork file, and print it at minimum 2cm x 2cm with good contrast.

Product instructions, review requests, discount codes, brand stories, or loyalty programmes.

A QR code whose destination URL can be changed after printing, so you can update content without reprinting boxes.

Nothing extra in production. The QR is part of the printed artwork. Dynamic QR services cost from £5-20/month.

NFC tags embedded in packaging that trigger content when a customer taps their phone against the box.

Part of our guide

Product Guide: Postal Boxes

Expert guides on postal boxes, from sizing and materials to branding and cost optimisation.

Browse all guides →