Case Study: How One Art Brand Improved Customer Satisfaction with Do Not Bend Packaging
How better do not bend packaging transformed customer satisfaction for an art print brand.
The challenge
A UK art print business shipping 500+ prints per week was receiving frequent complaints about bent, creased, and damaged artwork. Standard envelopes and thin mailers were failing to protect prints through the Royal Mail network. Damage rates exceeded 8%, costing thousands in replacements and damaging their reputation.
Quick answer
By switching to quality board-backed do not bend envelopes, the brand reduced damage from 8% to under 1%, saved over £1,500/month in replacements, and saw review scores improve significantly. The per-envelope cost increased by 30p but the savings in damage claims, replacement stock, and customer service time far exceeded this. Customer satisfaction scores rose within the first month.
The solution
Heavy board backing prevented the bending that was damaging prints.
Consistent, tamper-evident seal on every envelope.
Clear handling instructions reduced rough postal handling.
Eliminated excess space where prints could shift and crease.
The results
Protect your prints: artist protection guide or size and material guide.
Key lessons
Takeaways0 / 4 checked
Protect your prints
Board-backed do not bend envelopes designed for art prints and photographs.
Browse do not bend envelopesFrequently asked questions
From 8% to under 1% - a 90%+ reduction.
600gsm board backing provided sufficient rigidity for A4 and A3 prints.
Yes, 30p more per envelope saved £1,500+ monthly in replacements.
Review scores improved within 4 weeks of switching.
Yes, printed handling instructions measurably reduce postal mishandling.
Part of our guide
Product Guide: Do Not Bend Envelopes
Expert guides on rigid mailers and board-backed envelopes for protecting documents, prints, and certificates.
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