The Difference Between Poly and Paper-Lined Bubble Pouches
Poly or paper-lined bubble pouches? Which type suits your needs and values.
Key differences
Quick answer
Poly for maximum cushioning on fragile items. Paper-lined for recyclability on standard items. Poly bubble provides the best shock absorption but is not kerbside recyclable. Paper-lined alternatives are fully recyclable and provide adequate protection for most products. The performance gap has narrowed significantly. Choose based on your product fragility and sustainability priorities.
Protection comparison
Air-filled bubbles provide maximum cushioning.
Adequate for jewellery, accessories, and standard e-commerce.
For most items, the protection difference is negligible.
Paper: paper pouches or eco alternatives.
Sustainability
Paper-lined is kerbside recyclable. Poly is not. Consumer preference and regulation increasingly favour paper. The cost difference is narrowing. Paper-lined is the future direction for most applications.
Frequently asked questions
Poly for fragile items. Paper adequate for most standard products.
Paper-lined, fully kerbside recyclable.
Paper-lined is 5-15% more, gap narrowing.
For non-fragile items, yes. Test with your products first.
Yes, poly for fragile items, paper for everything else.
Part of our guide
Product Guide: Bubble Pouches
Expert guides on bubble pouches for protecting fragile items during storage and shipping.
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