The Rise of Paper-Based Bubble Mailers and Plastic-Free Options
Paper-based cushioned mailers are becoming the new normal. Here is what is available.
The market shift
Quick answer
Paper-based cushioned mailers use honeycomb paper, corrugated paper, or tissue wadding instead of plastic bubble wrap. They are fully kerbside recyclable, perform comparably for most items, and satisfy consumer demand for sustainable packaging. Available in all standard sizes. Costs are within 5-10% of traditional bubble mailers and falling as production scales.
Available options
Hexagonal structure provides excellent cushioning.
Fluted layer absorbs impacts.
Best for delicate surfaces.
Performance comparison
For jewellery, phone cases, cosmetics, and most small e-commerce items, paper-based cushioning matches bubble wrap. Very fragile items (glass, ceramics) may still benefit from the additional air cushioning of traditional bubble. Test with your products before switching.
Test: testing or recyclability.
Making the switch
Transition steps0 / 3 checked
Paper-based cushioned mailers
Recyclable alternatives from ProcuraPack.
Browse bubble mailersFrequently asked questions
For most items yes. Very fragile items may still benefit from bubble.
5-10% more, and the gap is narrowing.
Yes, kerbside recyclable as paper/cardboard.
Honeycomb for maximum cushioning. Corrugated for general protection. Tissue for delicate surfaces.
No, same sizes, same packing process.
Part of our guide
Product Guide: Bubble Mailers
Expert guides on bubble mailers and cushioned shipping envelopes for safe, efficient deliveries.
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