Product Guide

Adding Inserts, Stickers, and Brand Touches Without Affecting Size

Add brand touches to book wraps without pushing over postal size or weight limits.

3 min readUpdated April 2025

The size challenge

Book wraps are designed to fit snugly around books with minimal excess. Adding inserts risks pushing the total thickness beyond the wrap capacity or postal size limits. The key is choosing thin, flat additions that add brand value without adding significant bulk.

Every millimetre counts for Royal Mail large letter classification (25mm max)
Thin inserts add negligible thickness when chosen carefully

Quick answer

Use thin card inserts (under 350gsm), branded stickers, and lightweight bookmarks. A postcard on 300gsm adds about 0.4mm. A sticker adds virtually nothing. A bookmark on 250gsm adds 0.3mm. Place inserts flat against the book, not loose in the wrap. Always measure the packed wrap to verify it stays within postal limits.

Thin insert options

Readers keep bookmarks, giving your brand months of visibility.

A postcard on 300gsm adds under 0.5mm thickness.

90-120gsm paper adds negligible thickness.

Sticker branding

Branded stickers are the zero-thickness branding option. Apply to the wrap exterior for instant brand recognition. Sticker sheets inside the wrap are popular with readers and cost 5-10p each.

Staying within limits

Insert guidelines0 / 3 checked

Place inserts flat against the book, not loose
Measure total packed thickness including all additions
Test-post a sample before committing to bulk
From ProcuraPack

Book wraps with room for extras

Book wraps sized to accommodate books plus thin inserts from ProcuraPack.

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Frequently asked questions

Yes, thin inserts like bookmarks and postcards add minimal thickness.

About 0.3mm on 250gsm card.

Only if you add too many or use thick materials. Always measure the packed wrap.

A branded bookmark: functional, kept for months, and very thin.

Stickers add zero thickness and are an excellent low-cost branding option.

Part of our guide

Product Guide: Book Wraps

Expert guides on book wrap mailers for safe, professional book and media shipping.

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