Information Guide

How Does Vinted Make Money?

Vinted is free to list and sell, so how do they actually make money? Here's their business model explained.

4 min readUpdated April 2025

How does Vinted make money?

Vinted's primary revenue comes from buyer protection fees charged on every transaction. They also make money from promoted listings and shipping margins.

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Buyer protection fee - charged to the buyer on every purchase (their main revenue source)
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Promoted listings (Bumps) - sellers pay to boost visibility of their items
Shipping margins - Vinted may earn small margins on negotiated carrier rates
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No seller fees - listing and selling is completely free for sellers

Quick answer

Vinted makes money primarily through buyer protection fees charged on every transaction, plus revenue from promoted listings (Bumps) that sellers can buy to boost their items. Selling on Vinted is free - there are no listing fees or commission charges for sellers.

Buyer protection fees

This is Vinted's main revenue stream. Every time someone buys an item, a buyer protection fee is added to the total cost.

Percentage-based fee - typically 5% of the item price plus a small fixed amount (around 70p)
Covers buyer protection - this fee funds the escrow system that holds payment until the buyer confirms the item is as described

For example, on a £20 item, the buyer might pay around £1.70 in protection fees on top of the item price and shipping.

Thinking of selling? Read our guide on how to sell on Vinted or find out what sells best on Vinted.

Shipping margins

Vinted negotiates bulk carrier rates with InPost, Evri, and other partners. The shipping price buyers pay may include a small margin for Vinted on top of the actual carrier cost. This isn't publicly confirmed but is a common marketplace revenue model.

Want to maximise your Vinted earnings? Learn how to make money on Vinted or find out how payments work.

Why doesn't Vinted charge sellers?

Attracting sellers is the priority. Free listing means more items, which attracts more buyers, which generates more buyer protection fee revenue. It's a volume play.
Competing with eBay. eBay charges seller fees (up to 12.8% + 30p). Vinted's zero-fee model undercuts them and attracts casual sellers who don't want to deal with commission.
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Frequently asked questions

Primarily through buyer protection fees on every transaction, plus revenue from promoted listings (Bumps) and potentially shipping margins.

Yes. Listing and selling on Vinted is completely free. There are no listing fees, commission charges, or final value fees for sellers.

Typically 5% of the item price plus a small fixed amount (around 70p). This is charged to the buyer, not the seller.

It depends. Bumps work well for popular brands and in-demand items. For cheaper items, the daily cost may not be worth the extra visibility.

Vinted charges no seller fees. eBay charges sellers up to 12.8% + 30p per sale. Vinted makes its money from buyers and promoted listings instead.

Related articles

How to Sell on VintedHow to Make Money on VintedWhat Sells Best on Vinted?How Do You Get Paid on Vinted?

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